Who We Are at SportsBet

SportsBet was built on a simple premise: UK bettors deserve genuinely competitive odds, not the inflated margins that erode value over time. From day one, we set out to offer pricing that respects the knowledge and effort punters put into researching their bets — and that commitment has never wavered.

Our sportsbook covers over 40 sports, ranging from Premier League and Championship football to ATP tennis, international cricket, American sports, and a growing selection of esports markets. Pre-match, in-play, and outrights — we give you the full picture, whatever your preferred style of betting.

What Sets SportsBet Apart

Competitive odds are the foundation, but they're not the whole story. SportsBet invests heavily in the quality of its platform — fast loading times on mobile, a clean bet-slip experience, and cashout on hundreds of markets so you stay in control of every wager.

Withdrawals are processed promptly. There are no hidden delays or spurious verification requests when you're ready to collect your winnings. We believe getting paid quickly is part of the service, not an afterthought.

Regulated and Responsible

SportsBet holds a full licence from the UK Gambling Commission (UKGC). Every player on our platform benefits from the protections that come with UKGC regulation: robust age verification, transparent bonus terms, and a comprehensive suite of responsible gambling tools. You can set daily, weekly, or monthly deposit limits, take cooling-off periods, or use our self-exclusion service — all from within your account settings.

We also provide links to the National Gambling Helpline and GamStop, because we believe that supporting our customers' wellbeing is just as important as delivering great odds. Gambling should be enjoyable — we're here to help keep it that way.

Our Promise to You

Whether you're placing a £5 accumulator on a Saturday afternoon or live-betting a midweek European game, SportsBet gives you the tools, the markets, and the value you need to bet with confidence. Join thousands of UK punters who've already made the switch.