SportsBet Privacy Policy

At SportsBet, we take your privacy seriously. This policy describes how we collect and use personal information when you register an account, place bets, or interact with our customer support team. It applies to all users of the SportsBet website and mobile platform in the United Kingdom and is governed by the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Information We Collect and Why

When you open a SportsBet account, we ask for your full name, date of birth, home address, email address, and a contact telephone number. This information is required to create your account, verify that you are over 18, and ensure we can communicate with you about your account activity. As part of our Know Your Customer (KYC) obligations under UK Gambling Commission (UKGC) licence conditions, we may also request a copy of official photographic identification and a proof of address document, such as a recent utility bill or bank statement.

When you make a deposit or withdrawal, we record the payment method and transaction details necessary to process the transfer securely. We do not store full card numbers — payment processing is handled by PCI DSS-compliant third-party providers who operate under strict contractual data protection obligations.

Each time you visit our website, we automatically collect certain technical information: your IP address, the type of device and browser you are using, and your browsing behaviour on our platform. This data helps us improve site performance, detect fraudulent activity, and personalise your experience.

Sharing Your Information

SportsBet shares personal data only where necessary. Our payment processors, identity verification partners, and cloud hosting providers all receive limited data required to perform their specific functions, and each is bound by a data processing agreement that prohibits any use of your information beyond those functions. We may also be required to share data with regulatory bodies — including the UKGC and HMRC — where we have a legal obligation to do so. We do not sell customer data to any third party for marketing or advertising purposes.

Your Rights

Under UK GDPR, you have the right to access the personal data we hold about you, to correct any inaccuracies, to request deletion where there is no overriding legal obligation to retain the data, and to object to certain types of processing. You also have the right to withdraw your consent to marketing communications at any time — you can do this by clicking "unsubscribe" in any promotional email or by adjusting your preferences in your account settings.

To make a data request or raise a concern about how we handle your information, contact us at [email protected]. If you're not satisfied with our response, you have the right to complain to the Information Commissioner's Office at ico.org.uk.

Last updated: February 2026.